Sip n paint professional#

Challenges in the industry īecause the format of paint-and-sip classes depends on how new the experience is, it can be hard for businesses in this field to get customers to come back. In 2015, it cost $50,000–$70,000 to obtain the licensing rights to open a Paint Nite business. Unlike other paint and sip companies, Paint Nite operates out of already existing bars through a licensing business model rather than franchising model. In 2012, Dan Hermann and Sean McGrail founded Paint Nite in Boston, Massachusetts. In 2015, it cost $35,000–$83,000 to open a Wine and Design franchise. In 2010, Harriet Mills founded Wine and Design in Raleigh, North Carolina. The company started franchising in 2010, offering franchisees three different formats for the business - a BYOB model, a bar model, and a retail studio model. In 2009, Beth Willis, Charles Willis, and Craig Ceccanti founded Pinot’s Palette in Houston, Texas. In 2015, it cost roughly $100,000 to open a Painting with a Twist franchise. In 2020, Painting with a Twist bought Color Me Mine (a paint-your-own pottery franchise) and Chesapeake Ceramics (a ceramics supplier), forming the parent company Twist Brands and making it a $100 million company. Painting with a Twist acquired rival franchise Bottle & Bottega in 2018. It became the first paint and sip company to franchise. In 2007, Cathy Deano and Renee Maloney founded Painting with a Twist in New Orleans, Louisiana. They couldn’t get out of their own heads.” Her business, Sips ’N Strokes, was the first to establish the BYOB painting class format. Lovoy observed, “ were nervous about making them perfect. She noticed that the adults were taking too long to finish their paintings.

In 2002, Wendy Lovoy began hosting painting classes for kids and adults at her studio outside of Birmingham, Alabama. The classes are heavily marketed to women as a 'girls' night out' experience. Customers are encouraged to bring their own beverages ( BYOB), or purchase them if the studio has a liquor license. The typical paint and sip business offers group painting classes that last for 2–3 hours. Furthermore, the 'party atmosphere' of paint and sip businesses, as well as the lack of a requirement to be 'artistically savvy,' are seen as draws for professionals with no background in the arts who want to make a career change.

The popularity of paint and sip companies among potential franchise owners is commonly attributed to the drive of professionals with marketing or business experience to 'get out of Corporate America'. Paint and Sip studios are mostly franchises, and the industry has steadily increased in popularity since 2012. Alcohol is used to reduce inhibitions and “overthinking” in order to make the creative process feel easier.

These classes typically focus on painting as a fun activity for “unwinding,” enrichment,” and “relieving stress”, rather than as a technical skill requiring practice like the classes at an atelier or an art school. When class attendees finish, they get to keep their creations.

Sip n paint professional#

The paint and sip industry includes experience-based businesses that hire professional artists to provide step-by-step instructions to reproduce a pre-selected work of art while they drink wine or other beverages.